Almost all Communications are digital these days. Web 2.0 has spawned several communications platforms and it is no longer a corporate communicating with the consumer and the market. Consumers and citizens communicate with the enterprise. In addition, the social media platforms have enabled continuous conversation among the consumers that is relevant in more than one way to the corporates. And there is a compelling need for the corporates to join the conversation.
In this scenario, corporates need to create high quality and reader friendly content. They need to craft strategies to reach the target audience. The right mix of text, graphics, infographics, video and audio need to be worked out. And the enterprise need to carefully select the digital/social media platforms to engage with the market.
RightFOLIO’s conference in association with IABC India – “Corporate Communications in the Digital Age” brings together experts in the domains of content creation, platform leveraging, and strategy formulation for a knowledge sharing session. Participants will learn from the experts and update themselves so that they can add critical value to their enterprises. In addition, the Conference offers a great networking opportunity.
|10:30AM-10:45AM||Welcome Note||Representative of RightFOLIO|
|10:45AM-11:45AM||Digital Developments and Technologies for Effective Communications||TBA|
|12:00Noon-01:00PM||The Impact of AI on Marketing & Communications||TBA|
|02:00PM-03:00PM||Communications As a Branding Strategy||TBA|
|03:15PM-04:15PM||Revamping Internal Communications Towards Organisational Growth||TBA|
|04:15PM-04:30PM||Thank You Note|